This month we’ve had so many brilliant #FeelGoodFriday stories flooding our inbox! 

Have you or your dealership been featured? Make sure to let your customers know on social media using the hashtag #CarDealerAwards.

Want to be featured? Submit your nomination here! 

Ashraf is a great motivator to the team!

Ashraf Abdurahman started MYAA Auto almost 13 years ago in Cape Town. He has led MYAA Auto to become a top dealership in Cape Town, a household name amongst communities.

Ashraf is at the dealership every day and motivates his employees every single day, averaging 60+ sales a month. – Ameenah, MYAA Auto.

Jaguar Land Rover West Rand

Steven Brand takes charge of Ford Claremont’s website! 

Steven has been my pre-owned Sales Manager for about 8 months and he has really taken charge of the website and stock marketing.

He has listened and learned from the AutoTrader rep, making sure the stock is pictured and loaded online ASAP – everything is consistent in what he does – he even uses his own social media presence to promote the stock.” Danie Snyman, Ford Claremont, Cape Town. 

Kholisile Gasela is brilliant with customers!

“He is such a great guy and brilliant with customers, we work really well as a team. There are only 2 of us selling and he is such a positive influence. – Jacques NagelK Mart Klerksdorp.

K Mart Klerksdorp

Good people doing good things.

Primo Executive cars have the best variety and stock!

I think they deserve this award for the best variety and stock options available under one roof. One-stop shopping and also a dealership that moves 75 units and more every month.” – Gil De Klerk, Primo Executive cars.

Hyundai Worcester

Hyundai Worcester break records for 3 months!

Breaking records for the last 3 months after lockdown, and seeing a great upward trend.”– JP JoubertHyundai Worcester.

Danie Hollenbach Motors focus on delivering happy customers! 

Dealing through troubling times, we have managed to keep customer satisfaction a priority. Delivering cars to happy clients is our main concern.” –  Diggy, Danie Hollenbach Motors.

Jaguar Land Rover Constantiaberg create a premium website experience.

We have worked on our website to make sure we are keeping the premium feel from online all the way through to the dealership. We use a professional photographer to make sure all of the images are good quality and focus on good vehicle descriptions, making sure all adverts reflect the premium brand feel” – Kobus Slabber, Jaguar Land Rover Constantiaberg.


Cars4Africa has top quality used cars.

Cars4Africa has excellent customer service and top quality used vehicles. From sales to finance every team member is fantastic.” – Wezley.

Cruzn Motors welcomes customers to the family!

We believe the customer comes first. We don’t sell a motor vehicle, we extend our family.” – Althaf Ismail, Cruzn Motors.

Nominate South Africa’s finest businesses & the people that drive them.

Nominate a Dealership.

Who’s got customer service front of mind? Who looks after their employees?  Is there a dealership that’s supporting the community?

Nominate a Person.

Has someone in your dealership or in another dealership impressed you?  Is someone giving it their all to make car buying fun, easy and professional?

Nominate a Rising Star.

Do you know someone who deserves recognition for all of their effort and hard work?

Got a Feel-Good story to tell?

Email the Feel Good Team to share the best images of your feel-good moments and we'll publish them on our channels!

We're on a mission to give recognition to people who do good things, because doing good makes you feel good.

Show off the people behind your business and share the culture of your business.