The AutoTrader inbox is once again full to the brim with your stories of customer service excellence and positivity!

If you are one of the brilliant dealers featured in this week’s Feel Good Friday, make sure to let your customers know on social media #CarDealerAwards.

Read the rest of our Feel Good Friday Articles >

Hilgard Miller praised for giving customers a personal service!

My nomination is for Hilgard Muller who is my father and boss, he has been in the industry since 1989 working for premium brands Porsche, Jaguar, Land Rover and Mercedes-Benz, only gives his customers personal service and really goes out of his way for every client…five star rated also by all his clients Yolandi, The Dealers Group

Terrys Autos
Mekor Ford

Chadd is a doer not a talker!

Chadd is a ‘doer’ not a talker. He hasn’t been with us long, but he is everything he said he would be in the interview. Hitting targets and everything he says and more.” – Sam De Freitas, Lisa Cars

Congratulations Richard Shepherd on 30 years!

Richard has been in the motor industry for more than 30 years and he has had success at all the dealerships where he has worked. And now he makes a valuable contribution in our dealer’s service and parts departments. He has a passion to treat his customers like family and he is also well-liked as a great team player by all his colleagues. We would like to congratulate Richard on all his achievements and thank him for his excellent work. Well done!” – Hilmar Rencken, Park Ford.

Sollys Cars

Good people doing good things.

Lindy Potgieter praised for her hard work!.

She’s a hardworking lady who strives to always give a 100%. Always available and helpful!” – Gys Pitzer, Gys Pitzer Motors.


Janet Rothner’s customers come back year after year.

She is so consistent, always give amazing service, her customer’s come back year after year because of how well she deals with them”–Hilmar Rencken, Park Ford.

Philwest Volkswagen

Rola Motor Group invest in their people!

Rola Motor Group invest a lot of time and energy into their people.” – JP Marais, Rola Motor Group.

Tom campher auto

Southgate Wheels create a customer-friendly website!

We have done a lot of work to improve our website and make it very customer friendly” –Nelan ChinataSouthgate Wheels.

Renault East Rand

Volkswagen Table View nominated for excellence in performance!

Nominated by VW for excellence in performance, in 2019 in our first year and some of the managers were also nominated by VW as well. We are building and growing on this to aim to win the dealership of the year this year.” – Francois Van Wyk, Volkswagen Table View.

Honda Auto Vaal

Halfway Ford have the WOW factor!

Always about the wow factor and my team always excel at customer service.” – Paul Buckingham, Halfway Ford.

Mike Bruce delivers the best possible customer service!

There are only 2 of us running the dealership, so we make sure we always really look after the clients and make sure they get the best possible service, this means our existing customer send us new customers and we have lots of repeat business as well.”– Mike Bruce, Kietzman Auto Exchange.

Fury Ford Midrand

Chanell receives 4 testimonials from customers!

Chanell joined as a trainee F&I under my supervision 4 years ago and had to work very hard to get herself fully qualified in her role, which she now is. I have had 4 testimonials come from some regular customers – which I would be happy to share – they all say how much of a pleasure she is to deal with and what a great job she does.”- Shaun Van Veijeren, Somerset Car Sales.

We Buy Bakkies

Chris Turner makes sure customers get a great deal!

We make sure all of our customers get a good deal and a seamless process for buying from us. We look after every customer and then they trekker us to their friends and family and come back to us when they need a new car” – Chris TurnerMonte Carlo.

Nominate South Africa’s finest businesses & the people that drive them.

Nominate a Dealership.

Who’s got customer service front of mind? Who looks after their employees?  Is there a dealership that’s supporting the community?

Nominate a Person.

Has someone in your dealership or in another dealership impressed you?  Is someone giving it their all to make car buying fun, easy and professional?

Nominate a Rising Star.

Do you know someone who deserves recognition for all of their effort and hard work?

Nominate an OEM brand.

Tell us what brands stand out and why.  Who’s making the effort to make vehicle buying simple?

Got a Feel-Good story to tell?

Email the Feel Good Team to share the best images of your feel-good moments and we'll publish them on our channels!

We're on a mission to give recognition to people who do good things, because doing good makes you feel good.

Show off the people behind your business and share the culture of your business.