The AutoTrader inbox is once again full to the brim with your stories of customer service excellence and positivity!

If you are one of the brilliant dealers featured in this week’s Feel Good Friday, make sure to let your customers know on social media #CarDealerAwards.

Read the rest of our Feel Good Friday Articles >

Lemo from Terrys Autos Edenvale nominated as an outstanding individual! 

Lemo is so important to the business, he does everything from cleaning the cars, painting the showroom and making sure cars are ready for delivery, through to recon work on the cars themselves. He opens and closes for me and is just a massive asset. When he joined he had no drivers license so we helped him with that and it has made a huge difference and the investment in him has paid off! – Vanessa Campos

Terrys Autos
Mekor Ford

Mekor Ford always overdeliver for customers!

We have a brilliant team of 12 sales executives that really bend over backwards to make our customers happy. They always over deliver on their promises to customers and keep them coming back and telling their friends about us.” – Jaques Van Der Merwe. Mekor Ford.

Sollys Car Sales praised for their honesty.

The dealership is known for its honesty with customers, we always get clients telling us how much more details we give to them and how honest we are in describing the cars. They really appreciate it as they sometimes travel a long way and we never want to let them down when they get here. We also pride ourselves on how fast we respond to customers, with so many cars on AutoTrader we need to make sure we get back to them quickly and give them the best service” – Ridwaan Suluman, Sollys Car Sales.

Sollys Cars

Good people doing good things.

Sit back and enjoy the ride with Cars4Africa.

“As their slogan says ‘Sit back and enjoy the ride!’ – You can most certainly sit back, as you are in good hands, and the bonus is, when you do ride, the experience will be a memorable one!” – Deon, Cars4Africa.


Philwest Volkswagen grows conversions by 16%.

“I have been with the business for 2 years after having had my own marketing company and have worked very hard to improve the website and customer experience. When I started it was pretty poor but I have improved and made changes to give the best journey for the customer and make it quick, easy and smooth which is what they want. I have focused on analytics to find out how to make it the best possible experience and have grown online conversions by 16%”– Janbrecht Van Niekerk, Philwest Volkswagen.

Philwest Volkswagen

Janbrecht praised for being one step ahead!

“Very loyal and always one step ahead.” – Terence Samuels, Philwest Volkswagen

Tom campher auto

The customer is king at Tom Campher Volvo!

“Customer service is such a huge focus for the after-sales team – the customer is king, without them we wouldn’t be here so it is our job to make them feel like they are part of the family and make sure they want to keep coming back to us time and time again” – Jami Swart, Tom Campher Volvo.

Renault East Rand

Mohammed Simjee makes the sales process pain-free!

“He made my sale effortless, pain-free and valuable. From the test drive to the collection of the vehicle. Mo was and still is extraordinarily exceptional. He went the extra mile in ensuring I got a vehicle that suited my needs before I knew what I needed. He wasn’t a salesman, he is a friend.” – Oneoang Motlogeloa, Renault East Rand.

Honda Auto Vaal

Honda Auto Vaal sells an amazing 70-90 units per month!

“We are very consistent with our unit sales – we always average between 70-90 units per month” – Pio Fogolin, Honda Auto Vaal

Fury Ford Midrand receive great feedback from their customer Lindsay.

“Best dealership, by far! I live in CPT and will only deal with this branch, despite the distance.”– Lindsy

Fury Ford Midrand

We Buy Bakkies mission is their customer’s happiness.

“Best dealership, our mission and vision will always be our clients and their happiness when purchasing from the most experienced dealership and staff. Our DP, Francois Retief has over 35 years of experience in the trade and he knows the business well. We are the leading bakkie seller in the country.”- Paul Viljoen, We Buy Bakkies

We Buy Bakkies

Raj Bessasar nominates Hyundai Durban for their great customer service!

“The new cars sales team work very hard to give every customer the best possible service, and I make sure I am personally involved in each deal. Each customer is a customer for life if we look after them, and they will bring family and friends to buy from us if we give them the best possible deal and experience, so this is what we focus on” – Raj Bessasar, Hyundai Durban South.

Nominate South Africa’s finest businesses & the people that drive them.

Nominate a Dealership.

Who’s got customer service front of mind? Who looks after their employees?  Is there a dealership that’s supporting the community?

Nominate a Person.

Has someone in your dealership or in another dealership impressed you?  Is someone giving it their all to make car buying fun, easy and professional?

Nominate a Rising Star.

Do you know someone who deserves recognition for all of their effort and hard work?

Nominate an OEM brand.

Tell us what brands stand out and why.  Who’s making the effort to make vehicle buying simple?

Got a Feel-Good story to tell?

Email the Feel Good Team to share the best images of your feel-good moments and we'll publish them on our channels!

We're on a mission to give recognition to people who do good things, because doing good makes you feel good.

Show off the people behind your business and share the culture of your business.