The AutoTrader inbox is once again full to the brim with your stories of customer service excellence and positivity!

If you are one of the brilliant dealers featured in this week’s Feel Good Friday, make sure to let your customers know on social media #CarDealerAwards.

Read the rest of our Feel Good Friday Articles >

Thank you Richard at Park Ford for all of your hard work! 

Richard has been in the motor industry for more than 30 years and he has had success at all of the dealerships where he has worked. He makes a valuable contribution to our dealer’s service- and parts departments. He has a passion to treat his customers like family and he is also well-liked as a great team player by all his colleagues. We would like to congratulate Richard on all his achievements and thank him for his excellent work. Well done! – Hilmar Rencken, Park Ford

Terrys Autos
Jaguar Land Rover West Rand

Congratulations Carel Van Staden

Carel is always focused on making sure the customer service process works perfectly. She goes above and beyond working hard and helping out every single day.” – Nico Fourie, Land Rover Jaguar West Rand

Laurence at Legacy Motors impresses everyone at only 21!

“Laurence has been working in the business for 2 years and is studying at the same time. He runs things when I am not here and for someone who is only 21, he has taken to it amazingly. The way he looks at cars, and appraises them, through to the way he deals with clients is exceptional for someone so young and new the industry!” – Marcon Marais, Legacy Motors.

Legacy Motors

Good people doing good things.

Truray Quality Cars grow sales!

The team have done a brilliant job and we’ve actually managed to grow sales over the last 12 months, despite Covid.” – Laurence Truter, Truray Quality Cars. 

Land Rover Hillcrest

Jaguar Landrover Hillcrest goes over and beyond.

We strive to make every customer feel like a valued guest at our dealership and go above and beyond in the SMG way.”– Brad SamualJaguar Landrover Hillcrest.

Kloof Car Sales only sell high quality stock!

The quality of the vehicles and stock is very high, we’re a very honest dealership which makes us stand out. Our service is outstanding.” – Warwick PerksKloof Car Sales.

Motorpride Durban

Motorpride look after every customer!

We don’t carry as much stock as the bigger dealership, but we really focus on the quality of stock. Even if the customer has already purchased we always do our best to look after them after they’ve left the dealership and as a result, customers often come back to us.” – Waseem MohammedMotorpride.

Variety Motors

Variety Motors WOW’s customers with competitive prices!

What makes my dealership different from others are that my prices are very competitive and we thrive for best service offered to clients this includes after-sales as well.” – AmeenaVariety Motors.

Landrover Sandtown top dealership in Africa!

“Post covid we’ve been the most successful Landrover dealership in the country for sales, aftersales and ROI, we’ve excelled in all avenues for new and used sales and we’re the top dealership in the whole of Africa.”– Etienne Toet, Land Rover Sandton.

Fury Ford Midrand

Nominate South Africa’s finest businesses & the people that drive them.

Nominate a Dealership.

Who’s got customer service front of mind? Who looks after their employees?  Is there a dealership that’s supporting the community?

Nominate a Person.

Has someone in your dealership or in another dealership impressed you?  Is someone giving it their all to make car buying fun, easy and professional?

Nominate a Rising Star.

Do you know someone who deserves recognition for all of their effort and hard work?

Got a Feel-Good story to tell?

Email the Feel Good Team to share the best images of your feel-good moments and we'll publish them on our channels!

We're on a mission to give recognition to people who do good things, because doing good makes you feel good.

Show off the people behind your business and share the culture of your business.