The AutoTrader inbox is once again full to the brim with your stories of customer service excellence and positivity!

If you are one of the brilliant dealers featured in this week’s Feel Good Friday, make sure to let your customers know on social media #CarDealerAwards.

Read the rest of our Feel Good Friday Articles >

Julie Dibakwane is dedicated and loyal!

Julie is extremely hard working, very dedicated and loyal. She has worked for us for many years. She takes her job very seriously and everything she does is always 100% completed and I can never find any faults! Reliable and dedicated! Carla Van Den Berg, Audi Centre Hatfield

Daytona Dealership

Ford Mossel Bay are customer focused! 

We are the Top Dealer in Mossel Bay and we look after all our clients the best we can. We care about our customers and their needs” – Gerhard De Necker, Ford Mossel Bay

Rural dealership Perdeberg Isuzu Cistrusdal excels in customer service!

“Our dealership is in a small rural town. We get to know all our clients in our community and their needs. Therefore, we can provide an excellent service to all our customers – Cor Alberts, Perdeberg Isuzu Citrusdal.

Rola Cars Somerset-West

Good people doing good things.

My Ride Nissan takes pride in their customers!

“We provide the best customer experience in the Westrand that you can get” – Theo Van Der Walt, My Ride Nissan, Randfontein.

We Buy Bakkies

Your Car Guy has awesome energy!

“Your Car Guy provides exceptional levels of service delivery. They have a unique dealership experience and the ability to make great deals possible across the spectrum. Awesome energy all round!”– Fabian, Port Elizabeth.

Angel LS & CO have cars in excellent condition!

Our dealership has very great customer service. All our cars are in excellent condition and roadworthy” – Angeline Hoko, Angel LS & CO, Rhodes Field.


Infinite Auto recieve 5-Star reviews ⭐️

“We pride ourselves on providing great customer satisfaction and receiving 5-star reviews from our customers” – Kimon Georgiou, Infinite Auto.

Mazda Midrand

Bulls Eye Auto after sales service is amazing!

We go above all means to assist our customers with great deals and provide them with after sales service.” – Vaughn Davids, Bulls Eye Auto.

InspectaCar Ermelo give back to the community!

“Excellent customer service with a professional sales team. They give back to the community through various charity drives”– Faheem Dendar

Ferreira Motors

Nominate South Africa’s finest businesses & the people that drive them.

Nominate a Dealership.

Who’s got customer service front of mind? Who looks after their employees?  Is there a dealership that’s supporting the community?

Nominate a Person.

Has someone in your dealership or in another dealership impressed you?  Is someone giving it their all to make car buying fun, easy and professional?

Nominate a Rising Star.

Do you know someone who deserves recognition for all of their effort and hard work?

Got a Feel-Good story to tell?

Email the Feel Good Team to share the best images of your feel-good moments and we'll publish them on our channels!

We're on a mission to give recognition to people who do good things, because doing good makes you feel good.

Show off the people behind your business and share the culture of your business.