The AutoTrader inbox is once again full to the brim with your stories of customer service excellence and positivity!

If you are one of the brilliant dealers featured in this week’s Feel Good Friday, make sure to let your customers know on social media #CarDealerAwards.

Read the rest of our Feel Good Friday Articles >

Tyron Barbe is an inspiration to all!

Tyron Barbe is the most inspirational member of a team by anyone’s standards. His drive, passion, energy, dedication, commitment, loyalty, and can-do nature is nothing short of awesome. Colleen VilelaDaytona

Daytona Dealership

Magda keeps the wheels moving at Autorama! 

Magda has been with us for 12 years and always does a great job. Most of the paperwork passes through her and she keeps the wheels moving for us on the deals and paperwork.” – Johan De Beer, Autorama

Dennis makes a massive impact at Rola Cars Somerset West!

Dennis has been with us for 4 months and has had a massive impact on the department. He brings discipline and strong leadership to his team and has created a culture of excellence. – Gavin Osmond, Rola Cars Somerset West.

Rola Cars Somerset-West

Good people doing good things.

Cornel gives the best customer service!

Cornel has over 20 years experience in motor finance and gives the best customer service possible. She gets referrals to her – customers come back because of the F&I service and contact Cornel direct rather than going to the salespeople” – Wanda Poetzee, We Buy Bakkies in Centurion.

We Buy Bakkies

Gerhard is a great team player!

Gerhard has over 18 years in recon and builds very strong customer relationships and is a great team player!”– Wanda PoetzeeWe Buy Bakkies in Centurion.

Mohammed Paruk is a visionary!

A visionary and pioneer in the industry. A true team leader spearheading his dealership into the future.” – Yusuf DesaiS4 Auto Boksburg.


Chadd at Lisa Cars is an Inspiration!

Chadd is an inspiration to the whole team.” – ValentinaLisa Cars.

Mazda Midrand

Funnell cars wow customers by going above & beyond!

Funnell Cars go above and beyond to give client satisfaction.” – Kim van der Merwe.

Ferreira Motors excel at customer service!

I have had a REALLy great experience with Ferreira Motors. I have recommended them as a result and hear the same feedback which is that their customer service and service, in general, is superb. They truly deserve it!”– Jessica Lyn  Van Vuuren

Ferreira Motors

Nominate South Africa’s finest businesses & the people that drive them.

Nominate a Dealership.

Who’s got customer service front of mind? Who looks after their employees?  Is there a dealership that’s supporting the community?

Nominate a Person.

Has someone in your dealership or in another dealership impressed you?  Is someone giving it their all to make car buying fun, easy and professional?

Nominate a Rising Star.

Do you know someone who deserves recognition for all of their effort and hard work?

Got a Feel-Good story to tell?

Email the Feel Good Team to share the best images of your feel-good moments and we'll publish them on our channels!

We're on a mission to give recognition to people who do good things, because doing good makes you feel good.

Show off the people behind your business and share the culture of your business.