The AutoTrader inbox is once again full to the brim with your stories of customer service excellence and positivity!

If you are one of the brilliant dealers featured in this week’s Feel Good Friday, make sure to let your customers know on social media #CarDealerAwards.

Read the rest of our Feel Good Friday Articles >

Sonia Canterbury celebrates Eddie Saikonda at CMC Lifestyle Cape Town!

Eddie is our F&I Manager, DP, Recon Manager and runs the dealership – but is actually a salesperson. He steps into whatever job is needed to help out and we couldn’t do it without him! He sells, delivers and deals with any comebacks and often does the recon work himself. He is so valuable to us, he never even takes leave!”

Honda Pietermaritzburg
mega auto sales

Abel Mtshweni praised for his part in the journey at Mega Auto Sales.

Nico Swart nominates his right hand man Abel Mtshweni.

Abel started with me at the very beginning 5 1/2 years ago as a casual worker and is now my right-hand man. We have taken a journey together as he joined me with no experience in automotive and I have trained him to be my number two

Robert Petite at Hyundai Zambesi praised as a star performer.

This week Kagiso Kimimi praises Robert Petite for all his hard work.

Robert is my star performer and go-to guy. He is hardworking and I have total trust in him. He has been with Hyundai for 15 years and always gives great customer experience, his primary source of deals each month is repeat deals and recommendations.

Hyundai Zambesi

Good people doing good things.

Communication is key for Charity Ndhlovu!

“I have been with the dealership for 8 years now and always sell at least 13 cars a month, sometimes up to 18 or 20. I focus on customer service every time, whenever I get a lead or a walk-in I make sure they get proper service. It’s all about communication, getting back to the customer, keeping them updated at all times. I always get a lot of referrals and repeat business, people who purchased from me 5 or 6 years ago coming back.“ – Charity Ndhlovu, Suzuki Bryanston

Motorpride Durban

Happy clients lead to referrals.

“I believe that a happy client will bring us new clients, so I always go the extra mile to make sure I do everything to look after my customers, especially after the sale.”– Martin Maloney, Drive Smart Auto.

Philwest Volkswagen Somerset West

There is just no stopping Janbrecht van Niekerk!

“Despite his own health battles, medical operations and work, he still manages to have everything done in time with a quality that is unmatched.” – Hugo Botha, Philwest Volkswagen Somerset West

Hyundai Worcester

Lourenco Pieterse is one to watch for the future!

“Lourenco is showing great talent for somebody that is very young in the motor industry” – JP Joubert at Hyundai Worcester.

Land Rover Bedfordview.

Land Rover Bedfordview find their focus and see the rewards – great work guys!

“The whole sales team has been brilliant and really focused on how they treat customers to make sure they’re looked after as best as possible. They’ve worked really hard to improve the number of sales through the service they provide.” – Jason Lopes, Land Rover Bedfordview.

JC Auto

The team at JC Auto work together to keep customers coming from all over.

“We really focus on customer service and have built a great reputation locally, lots of our customers travel to us but our service means that we look after everyone and the local customers keep coming back. I have even changed the way the commission works so that the team gets paid on the total number of deals, not their own, this means we all help each other to give the best customer service.” – Rudi Mulder, JC Auto

Time and forging relationships make Dean a stand out team member!

“Dean takes the time to get to know his client, before attempting to sell a car to them. The result is that a relationship is forged. Then Dean carefully analyses his client’s needs and sells them the car that ticks all the boxes. Following the delivery of the car, Dean will follow up with the client to confirm the client is enjoying the ownership experience. Our clients now stop at the dealership for coffee along with friends they WANT to introduce us to.”– Clinton Laurens, Laude Classic Cars

JC Auto

The team at Park Ford take their customers on a journey.

“The team really makes an effort – speed of response is really good, they reach out to customers and begin the journey with them so they get the best experience they can. The whole team works really hard to do this.”- Hilmar Rencken, Park Ford.

Park Ford

Dada Motors focuses on maximizing their social channels alongside AutoTrader – awesome strategy!

“We place a huge focus on our online presence, across Instagram, Facebook, AutoTrader and our own website to make it as easy as possible for our customers to see our cars and know who we are. We work very hard to get customers to leave us good reviews on our Google Business page, and if we get any negative reviews, we always respond and try to help.” – Fayyaz Gafar, Dada Motors.

Nominate South Africa’s finest businesses & the people that drive them.

Nominate a Dealership.

Who’s got customer service front of mind? Who looks after their employees?  Is there a dealership that’s supporting the community?

Nominate a Person.

Has someone in your dealership or in another dealership impressed you?  Is someone giving it their all to make car buying fun, easy and professional?

Nominate a Rising Star.

Do you know someone who deserves recognition for all of their effort and hard work?

Nominate an OEM brand.

Tell us what brands stand out and why.  Who’s making the effort to make vehicle buying simple?

Got a Feel-Good story to tell?

Email the Feel Good Team to share the best images of your feel-good moments and we'll publish them on our channels!

We're on a mission to give recognition to people who do good things, because doing good makes you feel good.

Show off the people behind your business and share the culture of your business.