The AutoTrader inbox is once again full to the brim with your stories of customer service excellence and positivity!

If you are one of the brilliant dealers featured in this week’s Feel Good Friday, make sure to let your customers know on social media #CarDealerAwards.

Read the rest of our Feel Good Friday Articles >

Janbrecht Van Niekerk is a true trooper!

He is a saving grace when you need him and he really provides me with that extra hand when I need it and never has excuses. A true trooper when in need.– Ricky GrobblerPhilwest VW

Philwest Volkswagen
Motus Renault

Mohammed Simjee receives recognition from one of his customers! 

When I bought my first car, Mohammed gave me the best service ever. He delivered everything on time, responded to my questions and concerns. He made me feel comfortable with the big decision I was making. Even months after getting the car, he was just a text away just in case I had a problem or experienced something unfamiliar with the car. He is always friendly and I could sense his genuine sense of care beyond just making a sale.” – Manuela Sefotho

Congratulations on 11 years Mo Survey!

Mo has been with us nearly 11 years. He started as a driver and has worked his way up to floor manager and customer liaison. He always goes way beyond his job to look after the clients – he knows all the customers, they all have his number and call him,  he always answers and helps them, any time, day or night – Siraaj MohamedMillstock Cars.

Millstock Cars

Good people doing good things.

Auto Alpina celebrate 35 years of great customer service!!

We have been here for over 35 years and most of our customers come from referrals and repeat business. Our reputation has been built over time and we have excellent word of mouth. Most of the team were here before we de-franchised from BMW so they have had extensive customer service training from BMW and we still deliver that today” – Fiuren Badayachee, Auto Alpina. 

JC Auto

JC Auto sell 29 cars in one month!

For a dealership of our size, I think we do really well. Last month was an exceptional month – we had 32 cars advertised and sold 29! We usually do 22-25 so always do very well. We try to buy cars that are a little different from the normal ones that are being advertised – lower milage or better spec, so that people are prepared to travel to us to get the car and they come to us from all over – sometimes even 200 km away!”– Rudi MulderJC Auto.

Honda Auto Vaal celebrate great CSI Scores!

Our CSI scores for customer service are always above average as the team works very hard to give great service – we have a set process that is followed every time, right from the start.” – Pio FogolinHonda Auto Vaal.

Auto Alpina

Auto Alpina are the No.1 BMW motorcycle dealer!

We were the number 1 dealer for BMW motorcycles last year – I have a fantastic team around me who make it possible” – Jacques SwartAuto Alpina.

Mazda Midrand

Mazda Midrand offer great value for money.

Great customer service, considerate, prompt, and value for money” – Pumza Menzi.

Fury Ford Midrand deliver great customer service!

They gave me excellent service and helped me when I needed them.”– Henry Heymans

Fury Ford Midrand

Nominate South Africa’s finest businesses & the people that drive them.

Nominate a Dealership.

Who’s got customer service front of mind? Who looks after their employees?  Is there a dealership that’s supporting the community?

Nominate a Person.

Has someone in your dealership or in another dealership impressed you?  Is someone giving it their all to make car buying fun, easy and professional?

Nominate a Rising Star.

Do you know someone who deserves recognition for all of their effort and hard work?

Got a Feel-Good story to tell?

Email the Feel Good Team to share the best images of your feel-good moments and we'll publish them on our channels!

We're on a mission to give recognition to people who do good things, because doing good makes you feel good.

Show off the people behind your business and share the culture of your business.