By far the highlight of our week is reading your stories in the AutoTrader inbox and hearing about your brilliant people and customer service!

Seen your dealership as part of this week’s Feel Good Friday? Make sure to let your customers know on social media #CarDealerAwards.

Read the rest of our Feel Good Friday Articles >

Petrie Van der Merwe from Honda Pietermaritzburg nominates his whole sales team for their customer service!

“The sales team have really been investing time on delivery, and the whole purchase to make sure there is a real wow factor at the key points of the journey – it’s such big purchase for people, we need to make sure it perfect for them”


Honda Pietermaritzburg
Auto Alpina Springs

Severo Fernandes from Auto Alpina Springs is recognised for his inspirational leadership! 

Siuren Padayachee nominates Severo Fernandes for his inspiring leadership qualities.

“Severo is our Director and DP but he never sits behind his desk. He started out as a mechanic and is a certified BMW technician and even though he is 65 and in charge, he still gets out on the floor and goes in to the workshop to work on the cars and help out.”

Outstanding work from Speedy at Land Rover Bedfordview praised!

This month Calvin Watkins praises Speedy for always going over and above at work.

“Speedy is very hard working and always puts in the hours. He is very hardworking and dedicated to the business and making sure everything runs smoothly.”

 Land Rover Bedford View

Good people doing good things.

Age is just a number for Waseem Mohammed!

“I am one of the youngest directors in the industry at only 25, and have overseen the use and growth of our social media and online work that has been very successful.  I have also created new channels for buying and distribution to other cities like Cape Town, Johannesburg, and Bloemfontein.“ – Waseem Mohammed, Motorpride Durban

Motorpride Durban

Focusing on their customers means a growing business for Team Cars.

“We have grown over the past 2 years by making sure we are focused on customer service, pricing all our cars really well, buying the right cars that customers want and this has meant that we have increased sales and grown the business” – Rishen Laljeeth, Team Cars.

Lemon garage

Passing savings on to benefit their customers gives Lemon Garage the competitive edge.

“We operate without a showroom and a staff complement of only five, I included. We have a secure storage facility and our offices are from home.  This operating scenario insures very low overheads and as a result, there is no pressure to make huge profits on every car we sell. This of course makes us more competitive in the market and the client always benefits.” – Angus Webber, Lemon Garage.

Terry’s Autos

Location, Location, Location? Not for M.Y.AA Auto!

“M.Y.AA Auto is a 3 branch dealership that has sold +60 vehicles every month for almost 13 years. Not allowing our location to define us, we have sold cars all around South Africa.” – Ameenah, M.Y.AA Auto.

Primo Executive Cars

Keeping hands on – to keep customers coming back to Balsons Motors.

“We run the business hands-on so customer service is very close to our heart – this brings back the business”– Ahmed Ballim, Balsons Motors.

K Mart Klerksdorp

Great work on social media and digital wins for Hyundai Durban South.

“We improved our digital footprint, added new digital services, improved our Facebook and social media and we have seen sales improve due to this.” –Yasthil Singh, Hyundai Durban South.

getWorth uses AI to be a one of a kind dealership!

“getWorth is a first of a kind business that uses patented products and technology (backed by Artificial Intelligence) to offer a value proposition, experience, alternatives and professional service to its customers which is unmatched in the current South African used car landscape.”  – Jamie Surkont, getWorth

Laude Classic Cars

Congratulations to Luke Bonnet at Hyundai Tygervalley on exceptional customer feedback

“I always go above and beyond for my customers to make sure they get the absolute best deal and service. Last week I had a deal with a special needs school, and the school contacted the dealership with a huge compliment to say how well they had been looked after”

Sollys Car Sales

Fantastic work on your website Simplify Auto, great to see it paying off!

“We have spent a lot of time and effort changing and improving the website to make it more customer friendly and usable which has meant we are getting much improved quality of leads and customers connecting us”  – Andries Bekker, Simplify Auto. 


Nominate South Africa’s finest businesses & the people that drive them.

Nominate a Dealership.

Who’s got customer service front of mind? Who looks after their employees?  Is there a dealership that’s supporting the community?

Nominate a Person.

Has someone in your dealership or in another dealership impressed you?  Is someone giving it their all to make car buying fun, easy and professional?

Nominate a Rising Star.

Do you know someone who deserves recognition for all of their effort and hard work?

Nominate an OEM brand.

Tell us what brands stand out and why.  Who’s making the effort to make vehicle buying simple?

Got a Feel-Good story to tell?

Email the Feel Good Team to share the best images of your feel-good moments and we'll publish them on our channels!

We're on a mission to give recognition to people who do good things, because doing good makes you feel good.

Show off the people behind your business and share the culture of your business.