The AutoTrader inbox has been bursting with your positive stories and nominations 

Are you one of our featured dealers in this week’s Feel Good Friday? Make sure to let your customers know on social media #CarDealerAwards.

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Customers nominate Mohammed Simjee at Renault East Rand for his impeccable customer service!

“Mohammed Simjee is a very kind and caring sales consultant. We will forever be grateful for his impeccable service and much-needed assistance. It was such a pleasure buying a vehicle from him due to his sublime professionalism and his clear drive to go above and beyond to help and please his clients.”


Renault East Rand
Drive Smart Auto

Brayne Vermeulen from Drive Smart Auto celebrated for always going the extra mile!

Martin Maloney nominates Brayne Vermeulen for his work ethic and mindset.

“Brayne has a brilliant customer service ethic and mindset which means we work really well together and we think the same way. He always goes the extra mile to make sure he has a happy customer both before and after they have purchased a car.”

Braam Lategan at Kilokor Motors praised by his team for his outstanding leadership.

This week Mariek Pelser praises Braam Lategan for being an inspirational leader.

“Braam is an inspiration to the whole team and has kept us going over the COVID period. He is so full of energy and so positive even with a team of 65 people across 2 sites. We always say that if he goes away for 2 weeks, after the first week, you can tell that his energy and drive is missing!”

Kilokor Motors

Good people doing good things.

Congratulations to Mandla April for being such a valued team member!

“He is my right-hand man, he works incredibly hard and takes so much pride in what he does – he cleans the cars, tidies and organises the shop and stock and makes sure everything is up to standard.“
– Art Denisov, The Mother City Car Company

The Mother City Car Company

Christo Kruger shines as a top performer

“Christo is always our top performer every month. He works very hard, is always the fastest to respond to leads and closes the most deals”
– Barnie de Villers, Daly BMW.

Ridwaan Suluman

Investment in training pays off for Hyundai Plumstead

“We have a sales team of 13 staff, 6 new & 7 used, all trained using the manager’s experience – always treat your customer as if you were in their shoes – this has been working really well. And then do better, go the extra mile. The relationship only starts when you have delivered the car” – Wavell Blake, Hyundai Plumstead

Terry’s Autos

Patience pays off for Terry’s Autos as reputation wins through

“We have spent the last 4.5 years working hard to create a local brand and after lockdown the investment has started to pay off. Despite being closed for 2 months, we have opened and are doing well. The reputation we built has meant that clients are coming back and our word of mouth and referrals are bringing in sales.”
– Vanessa Campos, Terry’s Autos.

Primo Executive Cars

Primo Executive Cars focus on both the online and offline experience

“We pride ourselves on customer experience and service. Our website is on point, boasting crisp photographs of our stock from various angles with comprehensive descriptions.”
– Melina Koltzidellis, Primo Executive Cars

K Mart Klerksdorp

Ebrahim Shaik inspires his team – and us!

“Ebrahim is a great manager and leads by example and he always goes out of his way to support us and his customers.”
–Jacques Nagel, K Mart Klerksdorp.

Laude Classic Cars win customers over with an old school vibe!

“Customers remark that our dealership has this warm old school friendly environment. This is because we don’t actually sell cars but sell the experience.

With a coffee shop and retail outlet in the showroom there to keep the ladies happy whilst the petrol heads in the family are allowed to feed their senses and reminisce about journeys with their parents and grandparents in an era when driving was an experience and not a means of just getting from A to B.” – Clinton Laurens, Laude Classic Cars

Laude Classic Cars

The Aftersales team at Tom Campher Volvo work hard to get the ramps full again

“The aftersales team have worked really hard to get the garage full again – we went from being able to fit customers in the next day to now having over a week-long lead time.”
Jami Swart, Tom Campher Volvo

Sollys Car Sales

Superb work Norman Amigo, and you just keep getting better!

“Norman has been my best performer for a while now and gets better every month. He always gives his customers the best levels of service and gets more repeat business than anyone else.” – Andries Bekker, Sollys Car Sales.

Nominate South Africa’s finest businesses & the people that drive them.

Nominate a Dealership.

Who’s got customer service front of mind? Who looks after their employees?  Is there a dealership that’s supporting the community?

Nominate a Person.

Has someone in your dealership or in another dealership impressed you?  Is someone giving it their all to make car buying fun, easy and professional?

Nominate a Rising Star.

Do you know someone who deserves recognition for all of their effort and hard work?

Nominate an OEM brand.

Tell us what brands stand out and why.  Who’s making the effort to make vehicle buying simple?

Got a Feel-Good story to tell?

Email the Feel Good Team to share the best images of your feel-good moments and we'll publish them on our channels!

We're on a mission to give recognition to people who do good things, because doing good makes you feel good.

Show off the people behind your business and share the culture of your business.