It’s our favourite part of the week – time for another Feel Good Friday! We’ve had some brilliant entries this week – keep them coming!  🙌

Here’s the latest goodness flooding into the AutoTrader inbox. Don’t forget to get your nominations in quickly because… doing good makes you feel good.

Read the rest of our Feel Good Friday Articles >


Sami from Mystic Cars celebrated for her amazing passion.

This month Sid Cary from Mystic Cars nominates Sami.

“Sami is one of the junior sale execs that I am training. She works incredibly hard and is always asking questions, so she’s become very knowledgable. She really wants to learn and is very passionate about the job.

Mystic Cars
motorpride durban

Yaseen Mahomed from Motorpride Durban praised for his hard work.

Waseem Mohammed praises Yaseen Mahomed for his amazing customer service and hard work.

Yaseen is very hard working and always gives the very best levels of customer service to every client that he looks after.” 

Congratulations Chanell Erasmus on your brilliant customer testimonials!

This month Shaun Van Veijeren from Somerset Car Sales praises Chanell Erasmus for doing a great job.

Chanell joined as a trainee F&I under my supervision 4 years ago. She worked very hard to get herself fully qualified in her role, which she now is. I’ve had 4 testimonials come through to the dealership, from some regular customers. They all say how much of a pleasure she is to deal with, and what a great job she does.

Somerset car sales

Good people doing good things.

Jacques Heydenrych is Cars4Africa’s right hand man.

Jacques has been with my business for a long time and has become my right-hand man.
– Schelton Daniel, Cars4Africa.

Sunward motors pretoria

Samantha Dobbin praised for her accuracy! 

“Her accuracy of work is always 100% which is essential to a dealership, she always works so hard” – Gary Herbert, Hyundai Sandton.

motorpride durban

Isuzu Malmesbury win with their friendly & professional approach. 

Consistently friendly and professional, each customer is an individual – we don’t use a one size fits all approach
– Jacques Le Roux, Isuzu Malmesbury.

Laude Classic Cars

Fancy lunch at Laude Classics bistro?

“We have a specialist classic car show room, with a cafe/bistro for customers and public, as well as a memorabilia shop.”
-Clinton Laude, Laude Classics. 

Audi Centre Umhlanga

Audi Centre Umhlanga helps customers find the right car.

“We really want to understand the customer, and make sure we match the people with the right service. People are committing to cars for 3-5 years and we need to make sure this is the right car, not just a big discount to get them into a car and hit and run.”
– Chris Walter-Girout, Audi Centre Umhlanga.

Bakkie Centre cars go through a 180 point check!

We prep our cars to make sure they last longer than any other used vehicle that they can buy. We make sure it goes through 180 point check to make sure the customer gets the absolute best.”   -Edrich Pretorius, Bakkie Centre. 

Balsons Motors Durban

Customer service is at the ❤️ of everything Philwest Motors does.

“Customer service is really important – staff are trained in dealership etiquette when they start, the customer is the heart of the business. We have done a lot of work on our website and handling online enquires to make sure the customer gets to us as educated and informed as they possibly can be.”
– Janbrecht van Niekerk, Philwest Motors. 

Keitzman Auto Exchange

Mike Bruce makes sure customers get the best possible experience!

“There are only 2 of us running the dealership, so we make sure we always really look after the clients and make sure they get the best possible service – this means our customers send us new customers as we look after them and we have lots of repeat business as well.”
– Mike Bruce, Kietzman Auto Exchange.

Nominate South Africa’s finest businesses & the people that drive them.

Nominate a Dealership.

Who’s got customer service front of mind? Who looks after their employees?  Is there a dealership that’s supporting the community?

Nominate a Person.

Has someone in your dealership or in another dealership impressed you?  Is someone giving it their all to make car buying fun, easy and professional?

Nominate a Rising Star.

Do you know someone who deserves recognition for all of their effort and hard work?

Nominate an OEM brand.

Tell us what brands stand out and why.  Who’s making the effort to make vehicle buying simple?

Got a Feel-Good story to tell?

Email the Feel Good Team to share the best images of your feel-good moments and we'll publish them on our channels!

We're on a mission to give recognition to people who do good things, because doing good makes you feel good.

Show off the people behind your business and share the culture of your business.